Traditional marketing promotions such as rebate programs are often plagued by inefficient fulfillment processes and extensive turnaround times, creating a frustrating experience for the consumer and lost sales opportunities for the brand owner. ModusLink Promotions is a web-based, customer loyalty solution designed to stimulate sales and increase the profitability and value of rebate and other incentive programs. ModusLink offers an alternative to traditional mail-in only programs with its hybrid, high-value promotions solution, combining mail-in practices with a paperless option executed online; either after the sale or instantly at the point of purchase. ModusLink Promotions expedites fulfillment and automates the complete redemption process – from validation and financial reconciliation to fulfillment and tracking– in as little as four days. Clients can leverage a complete range of customer support and financial and account management services, as well as program design and implementation. ModusLink Promotions integrates with multichannel supply chain operations, delivering greater visibility and analysis across the program value chain, while reducing administrative and operating costs.
Client Benefits
- Stimulate sales and maintain price integrity
- Develop customer intimacy
- Extend market share
- Understand buying patterns
- Eliminate customer anonymity
- Personalize marketing strategies
Promotions Management One-Stop Shop
