Your Passport to Customer-Driven e-Business: Seven Landmark Rules for Creating a Web Store that Drives Satisfaction and Sales
In 2009 online retail reached $155.2 billion in the U.S. and is projected to grow to $248.7 billion by 2014, according to Forrester Research1. Eager to stake their claim, retailers are embracing e-commerce with a zeal that hasn’t been seen since the mid-1990s.
There are Seven Landmark Rules for developing a more customer-driven web store that optimizes the end-to-end, online buying experience for greater satisfaction, retention and revenue potential. These best practices are the culmination of many years of experience developing successful e-commerce programs for leading tech companies. Whether you are new to e-commerce or an early adopter looking to upgrade, this e-Book can help you achieve a better return on investment (ROI).
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