
Consumption of content is rapidly transitioning to the digital realm. The migration from physical media to digital delivery is allowing many companies to identify and generate new revenue streams – a market trend known as “monetizing digital content.” This trend is also fueled by the booming popularity of smart phones and mobile devices. This has spawned an on-demand attitude in consumers, who expect fast and easy access to news, video, music, games and more – and they are willing to pay. According to Futuresource, the rise of digital content delivery through mobile and online will continue to drive revenues, with 2009-2014 CAGR forecast at 16 percent and 24 percent respectively.
This webinar will explore key strategies to help you monetize and control access to digital content and services, including: